126: Superior Switchel: The True North of Hydration, with Creator Melina Lamer

Superior Switchel owner and founder Melina, a former college hockey player, discovered switchel as a means to replenish and rehydrate after a night on the ice. After graduating college, she was persuaded to sell her switchel at a local, Minnesota farmers market. When she couldn’t keep up with the demand, she decided to turn her passion for sustainable food and waterway conservation into a business.

Now, Melina’s switchel can be found in select retailers all over the United States! The Superior line of ready-to-drink switchel beverages are botanically brewed with Non-GMO, Certified Organic, and Certified Vegan ingredients from US farmers.

Superior Switchel’s vision is to make the world a better place, by not only providing a better beverage but a better adventure — one that connects people to each other and to the outdoors. They do this by donating 1% of their annual sales to organizations that protect the Great Lakes and surrounding waterways.

Get ready to refresh, replenish & revitalize with Superior Switchel.

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