The Krema Products Company, originally The American Refining Company, formed in 1898 in Columbus, Ohio. In 1908 the name changed to Krema when it began making peanut butter and nut products and opened its first retail store.* Krema’s peanut butter was all natural; with no added salt, sugar, or preservatives, and made with one simple ingredient: peanuts.
Today, that same product—natural peanut butter made simply from peanuts—is marketed under the banner of Crazy Richard’s Peanut Butter as “natural peanut butter without the clutter—no added salt, sugar, or oils.”
Kimmi Wernli, wife and mother of four, took the helm in January of 2016 as owner and president of Crazy Richard’s Peanut Butter.