The inspiration for Rootz came when Harrison Levy had taken up the Paleolithic diet in 2011 and was left with virtually no options for pre and post-workout supplementation. He began to realize that most of the products on the market were loaded with chemicals and artificial ingredients, often dangerous, and almost never Paleo-approved.
As a person who cross-trains daily, Harrison wasn’t willing to stop taking supplements entirely, as they were so key in fueling his workouts and aiding his recovery. He spent countless hours in nutrition shops and online searching for all-natural alternatives to pre and post-workout supplements.
He wanted something that was healthy and Paleo-friendly but would still give him results. To his frustration, every product he had tried left him disappointed. The pre-workouts were too weak, and the protein powders either didn’t taste good or didn’t have the well-rounded nutritional profile that he was looking for.
One morning while studying in Ann Arbor, Michigan, he decided to try a little experiment. Harrison went to a local health food shop and bought a bunch of different ingredients to make his own pre and post-workout supplements. The first batch he made on day one left a lot to be desired, but it had ignited his mission to create his very own pre and post-workout supplements made from real, wholesome foods.
After four years of extensive research, testing, tweaking, and feedback, Harrison is confident in saying that he has come up with the best tasting, healthiest, and most importantly, most effective pre and post-workout nutritional supplements available. Now, he wants to share them with you. We Hope you enjoy.
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